The future is made by people. Activating people for a better future requires motives, inspiration and relevance so that they leave the status quo behind. If you know the values and drivers of your stakeholders, you can utilise their energy with the right offers and an ambitious context to solve the digital and ecological challenges of our time.
This is now the mission for the first of our 5 Future Personas from the Zukunftsinstitut, which we present to you in our short leadership series. Clear the stage for Adim Salah – THE GAMEWORKER.
Adim is in his late thirties and feels at home in his networked digital world. Technology and consumerism define his life motto: “Life is like a game. I want to reach the next level as easily as possible.”
While the complexity and dynamism of technological developments cause mental and physical stress for most people, things are very different for Adim: As a Future Persona GAMEWORKER, technology is the driver for all his personal and professional challenges.
In line with this, the strongest characteristics in his value profile are digital affinity and innovation affinity in the trend profile. These are also the corresponding guard rails for Adim’s striving for a simple real-digital world in which technological applications make his everyday life easier. The fact that digital assistants are almost friendly companions for him is typical of his world.
With a bold look into the future, the GAMEWORKER future persona is primarily characterised by the megatrends of globalisation, connectivity and knowledge culture.
What do GAMEWORKERS like Adim expect from companies and how can you utilise his world view for corporate transformation?
| Suppliers: | If you have a GAMEWORKER like Adim in your supply chain, the most effective way to harness his innovative spirit and digital instincts is with a digital development platform for the joint optimisation of products, services and processes. This will not only give you access to additional innovation resources from your suppliers. You also gain access to new technologies and market opportunities. |
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| Customers: | For GAMEWORKER customers, digital solutions offer the greatest potential for relevant added value. The meaningful combination of the virtual and real worlds provides the necessary relevance. Products and services that make life easier for people in an increasingly technologised world can be addressed profitably for this customer segment. |
| Employees: | GAMEWORKERS in your team are drivers and multipliers for the digital transformation. With their enthusiasm for new technological solutions and their openness to a holistic real-digital mindset, they also inspire others in the team. Self-development and creativity work best when there is more room for manoeuvre. Digital training opportunities and mentoring programmes open up development prospects and show appreciation. |
If you would like to find out more about Adim and the other Future Personas, you can download the profiles from the Zukunftsinstitut.
Published so far:
Personas with a future perspective (1) – Change needs identity
Source: Future Personas @Zukunftsinstitut