The future is fluid. Those who accept change as a constant are therefore ideally equipped for the current dynamics of crisis and development. After all, despite all the challenges, change always creates new opportunities for organisation. Dealing constructively with uncertainty and complexity is just as important as a lively knowledge culture that promotes and demands learning and self-development as a lifelong concept.
THE BUSINESS MAKER
How can top performers be motivated for this change? This is the question that drives our persona today: Basti Aldrigen – THE ECONOMIST. The freedom-loving lone fighter is in his own way a very special driver among the Future Personas of the Zukunftsinstitut.
Basti heads the strategy department of an energy provider and stands for performance and success. At the age of 48, he knows from experience that “…it has to be worthwhile for everyone for the future to be better than the past”. Creativity, interaction and collaboration are his convictions in order to work successfully and achieve his professional and personal goals. But creativity requires freedom and a clear understanding of one’s own abilities. This also explains the focus on the categories of self-development in the value profile and affinity for innovation in the trends. For Basti, one only works with the other: ‘It’s about self-confidence through affirmation, appreciation and knowing your own self-efficacy.
New Work and knowledge culture are the megatrends that provide the right framework for motivation and change for Basti’s understanding of values. Open knowledge is not only more fun, it also leads to better results. Lifelong learning promotes insights and skills that enable you to constantly adapt to new situations and areas of expertise.
How can you use WIRTSCHAFTSMACHER’s performance orientation and reward motivation as a driver for sustainable success and transformation in your organisation?
| HR Manager | Although the name might suggest something completely different, the ECONOMIC MANAGER plays his best role as an employee. With them, you have a performance-orientated and often entrepreneurial mindset as social capital on your side. The company structure gives the ECONOMIST the guidelines for empowerment and self-development. The community, in turn, ensures appreciation and self-efficacy. As a Human Resources Manager, he finds the greatest room for manoeuvre at the interface between strategy and operations. Here he can implement the ideas of New Work and knowledge culture for the benefit of the company by sustainably advancing the employees themselves and at the same time the company in its development. |
| Business partner | As a business or sales partner, WIRTSCHAFTSMACHER will challenge you. Your performance-orientation is always geared towards making it worthwhile for everyone involved – even if it means going the extra mile. Embrace this and use an open knowledge approach to offer exchanges and insights that ultimately make everyone better. This is how competition ultimately becomes coopetition. Success and appreciation are then celebrated together and multiplied through a strong network. |
| Customers | Performance and appreciation are also highly relevant for WIRTSCHAFTS-MACHER on the customer side. Products and services that promote the performance of this persona or enable them to do something new can score points directly here. This works best when self-development and self-efficacy are made possible and visible in a larger community The WIRTSCHAFTSMACHER is economically interesting with his understanding of lifelong learning. Once you have convinced them, you can inspire them again and again with new and relevant offers and retain their loyalty. |
If you would like to get to know Basti and the other Future Personas better, you can download the profiles from the Zukunftsinstitut.
Published so far:
Personas with a future perspective (1) – Change needs identity
Personas with a future perspective (2) – THE GAMEWORKER
Personas with a future perspective (3) – THE ECOHEDONIST
Source: Future Personas @Zukunftsinstitut